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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Those individuals, a mix of people who identify as cisgender, nonbinary, queer, heterosexual, and bisexual, range in age from early 20s to early 50s. Prior to participating in our tests, all of the panelists had used vibrators and were reliably able to achieve orgasm through vibrator use, though some were more experienced than others. We instructed our testers to use each toy themselves and to incorporate these toys into partner play when possible. We’ve also solicited long-term testing feedback from folks who bought their first vibrators based on the advice in this guide.

Traditional vibrators and dildos are the most popular toys in these countries. Presence of some of the leading brands, such as LELO, Lovehoney, Durex, and Fun Factory, which cater to the requirements of the European community had positioned Europe as the second-largest market in 2023. Some of the intercourse simulators in this guide are paired with content libraries that sync up with mechanical motions performed by the toys.

The Magic Wand was the only toy in our test group that could consistently bring testers to an intense climax quickly, intuitively, effectively, and predictably. Dealbreakers included poor-quality materials, a short battery life, a tendency to break easily, a lack of power, and a design that was awkward, inconvenient, or painful to use. Your favorite star products combined with interactive content, will take your feelings to the next level.

The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.

Customer reviews attest to the Tor 2’s comfort both during solo and partnered use, with many noting how satisfied they are with the intensity of the ring. The Tor 2 is whisper-quiet and equipped with a travel lock mode, so you can confidently pack it on your next vacation. "This German-made brand not only has sleek design and super-sophisticated motors (its thrusting toys use magnets to pulsate, how cool is that?) but they get the extra plus in my book for how eco-conscious they are," says Finn. Fun Factory focuses on low-emissions production and extended battery life to help reduce lithium ion waste.

Sadly, a lot of men still feel shame or stigma surrounding bringing sex toys into the bedroom, and thus are less likely to use them compared to other genders. Justin Lehmiller, PhD, a Research Fellow at The Kinsey Institute, conducted a survey that found just 23.6% of men used a toy while masturbating, compared to 65.7% of non-binary people and 52.9% of women. There are thousands of anal toys available in all sizes, shapes, colors, and textures. This category includes everything from anal beads to butt plugs to prostate massagers. "If you’re buying a butt toy, it should always have a flared base that is at least as wide as the largest part of the bulb or beads," says Alicia Sinclair, a sex shop educator and founder of B-Vibe. Whether it's a high-quality cock ring, butt plug, anal beads, prostate massager, or vibrator, a sex toy can inject variety and wholesale vibrators a little excitement in the bedroom.

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Each category offers variations in size, shape, texture, and functionality to cater to individual desires and fantasies, ensuring there's something for everyone to explore and enjoy. One of the best first-time sex toys for people who want direct clitoral contact is a wand vibrator, which traditionally consists of a long handle with a vibrating, bulbous tip. Bullet vibrators are a popular first sex toy, because they’re affordable vibrators that are about the size of their namesake, making them a discreet sex toy travel companion. That’s why we love this one, Zee by Dame, which is fully rechargeable. Integrating sex toys into one's love life has become completely normal for mostpeople. They’re a simple and effortless way to add extra sensations and stimulation to your most intimate moments.