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When people don’t have the money to go out, they stay home (and use their sex toys). While monetization in some aspects of the adult industry has started to decline, such as porn, businesses selling toys have seen steady growth. This trend is due to increased commercialization, changing perception, and availability to purchase items both in-store and online. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using sex toys during partnered sex while 45% of adults used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.
The Aer is completely waterproof, and its exterior is made from a single piece of soft matte silicone. Because the toy is enveloped in seamless silicone, it is quick and easy to clean. This matte coating has a soft, suede-like texture that feels pleasant against the skin, though we recommend using it with plenty of water-based lube to reduce friction. You can easily wash the Purple Pleasure with gentle soap and water after use, as the toy has an IPX7 waterproof rating (it can safely remain submerged in water up to 1 meter deep for 30 minutes).
By contrast, the Rin was so gentle that it was a struggle to make it all the way to orgasm, and the Temari, while beautiful to look at and strong enough, was a little awkward to maneuver. The Kushi is the only one of the three that she tested both in bed and in the bath (all six of the Tenga toys tested are waterproof up to 20 inches), and it worked well in both situations, though it worked faster in the bath. Because the Kushi is nice enough to leave out, she can look at it all day and get excited about playing with it later that night. Overall, Tester M was very impressed with the Kushi, so much so that she is adding it to her permanent toy rotation. Most of all, she loves how the pointed tip and the multiple ridges transmit vibrations to all the right places. "This is the first time I truly understand the phrase ‘ribbed for her pleasure,’" she says.
And boy oh boy are there a lot of different types of external vibes. "Whether you’re thrusting into someone else, into your own hand, or just wearing it around, you don’t want the dildo to be wiggling around," she explains. A prostate massager is a vibrating toy that goes up the anus to stimulate the prostate. "This can be thought of as the male equivalent to G-spot stimulators," Fleming says.
We cater to both the newbie (it’s so hot that you’re venturing out of your comfort zone), and the seasoned sexpert who is looking to add to their impressive at-home arsenal of whips, chains, anal beads. Many women appreciate receiving sex toys as gifts, as it can be seen as a thoughtful gesture toward enhancing personal pleasure and intimacy. However, this depends on the individual's comfort level and the nature of the relationship. We offer a range of products that are both sophisticated and discreet, making them suitable gifts.
Plus, the brand uses only recyclable cardboard materials in its packaging. We rounded up the 15 best sex toys to suit any preference and budget. Referral advertising is more organic in that it relies on a customer’s outstanding experience prompting them to rave to family and friends. However, there are ways businesses can push customers to refer their social circle to your sex toy business. One such means is to reward customers with discounts or merchandise for each referral.
Bellesa’s best-selling Thrust (it went somewhat viral after this tweet) is a G-spot toy that, dog bone gag harness well, thrusts, to mimic the sensation of penetrative sex. It also features a rabbit-style clitoral vibrator and rotating beads at its base in addition to the internal arm, and offers a choice of ten vibration speeds and five thrusting rhythms. If you know Crave, it’s likely because of the Vesper — a long, skinny, bullet-shaped vibrator that can be worn on a chain and comes in silver, gold, and rose gold. The necklace was the idea of Ti Chang, the head industrial designer at Crave whose goal is to change the social stigma of sex toys by elevating their aesthetics. Not only is the golf-pencil-size Vesper incredibly portable, but it also charges conveniently in any USB port.
African countries have a weak presence in the market for sex toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market sizewas estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.
