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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

CalExotics, established in 1994 by Susan Colvin, is a leading manufacturer in the adult store novelty market, offering a diverse range of high-quality sex toys and intimate lifestyle products. Known for innovation and inclusivity, CalExotics' catalog includes vibrators, dildos, anal toys, and BDSM equipment, horse dildo catering to various preferences and experience levels. Doc Johnson Enterprises, established in 1976, is a leading manufacturer of adult pleasure products, offering a diverse range of high-quality sex toys including vibrators, dildos, and bondage gear. Renowned for innovation, they've integrated technology like app-controlled toys and VR experiences, while also emphasizing sustainability. With a strong commitment to quality and customer satisfaction, Doc Johnson remains a dominant and trusted presence in the global sex toys market.

Your orders arrive in unmarked packages, ensuring your purchases remain your personal affair. Gabrielle Kassel (she/her) is a queer sex educator and wellness journalist who is committed to helping people feel the best they can in their bodies. In addition to Healthline, her work has appeared in publications such as Shape, Cosmopolitan, Well+Good, Health, Self, Women’s Health, Greatist, and more! In her free time, Gabrielle can be found coaching CrossFit, reviewing pleasure products, hiking with her border collie, or recording episodes of the podcast she co-hosts called Bad In Bed. Ick factor aside, improper cleaning and storage of sex toys could have health consequences, explains Searah Deysach, sex educator and owner of feminist sex shop Early to Bed.

And owners report that the inexpensive Wahl All Body Powerful Therapeutic Massager breaks easily. If our pick is unavailable, or if you are specifically interested in a plug-in vibrator, we recommend the Magic Wand Plus. Typically retailing for about $55 less than the Magic Wand Rechargeable, the Plus model is basically identical in function and appearance, with the same vibration power, four intensity levels, and easy-to-clean silicone head. If a toy was rechargeable, versatile, durable, waterproof, easy to clean, or covered by a solid warranty, we considered those attributes to be bonuses.

Dive into honest, detailed evaluations of sex toys and lubricants, written by actual users for genuine, reliable insights. Check out our YouTube channel for sex toy review videos, helpful how-to guides, and engaging discussions on sexual wellness. We’re a sexual wellness brand that wants you to love loving yourself.

Ancient Egyptian paintings dating back to 3,000 BC depict women wearing phallic objects and paying tribute to gods. ‘Female representations with highly accentuated sexual attributes are very well documented at many sites, but male representations are very, very rare,’ explained Professor Conard 1. If you don’t receive your guide via email, please reach out to for assistance.